Crafting an online presence and authentic style for a therapeutic specialist in Germany.
A natural approach to untangle the spiral of stress, guiding clients toward self-discovery and growth.
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Viktoria Yeshe Kletsko
From building a brand identity to optimizing for German SEO, this project addressed diverse needs. AI insights streamlined compliance with regional language restrictions, ensuring smooth navigation of legal complexities.
Challenges in Germany:
Language restrictions, legal considerations, and region-specific SEO.
Language restrictions, legal considerations, and region-specific SEO.
site structure
initial research
Comprehensive exploration of market trends, competitor analysis, and audience insights to establish a strong project foundation
AI analysis
Utilizing AI-driven tools to analyze data and extract meaningful patterns, guiding strategic decisions in design and functionality.
identity design
Developing a cohesive visual identity with color schemes, typography, and graphic elements that resonate with the client's values.
Building a logical framework for the site, ensuring intuitive navigation and alignment with UI standards.
web design & constuction
Transforming the structure into a fully functional, visually appealing website with a focus on accessibility and user engagement.
SEO&testing
Optimizing content for search engines and rigorously testing to ensure performance, responsiveness, and compliance with regional standards.
Print materials
Creating high-quality, printable materials that maintain brand consistency across digital and physical spaces.
Every pixel reflects Vika’s 12 years of compassionate practice. This site doesn’t just attract clients — it embodies a holistic practice built on empathy, expertise, and trust.
Viktoria’s website bridges the gap to new clients, enhances her professional reputation, and simplifies client intake. It lays the foundation for a trusted and lasting client base.
identifying the Client's Task:
"Simplicity is the ultimate sophistication.”
– Leonardo da Vinci
– Leonardo da Vinci
The Fibonacci spiral guides the visual flow, a reflection of the balance and natural beauty within and around us, inspiring self-growth.
The identity harmonizes pistachio, dusty pink, and pale cream tones.
Fibonacci ratios influence the text layout, bringing a refined sense of order and calm.
Fibonacci ratios influence the text layout, bringing a refined sense of order and calm.
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how we started
Every project begins with exploration. We dove into possibilities: moodboards that sparked ideas but didn’t make the cut, color schemes that ventured into bold directions, and sketches paired with AI-crafted icons that were ultimately set aside.
These early experiments weren’t failures — they were stepping stones, shaping the clarity and alignment we needed to move forward.
These early experiments weren’t failures — they were stepping stones, shaping the clarity and alignment we needed to move forward.
From structure to soul—this stage brought clarity and connection, inviting visitors to explore and engage with ease.
The site’s architecture was crafted for simplicity and purpose, while Vika’s cover video became its welcoming heartbeat.
The site’s architecture was crafted for simplicity and purpose, while Vika’s cover video became its welcoming heartbeat.
The service filter helps visitors intuitively find their path, whether addressing emotional or somatic needs.
somatic problems
emotional problems
Custom icons add a polished and approachable touch, visually highlighting Vika’s areas of expertise.
how we proceeded
interactive and intuitive
From structure to soul—this stage brought clarity and connection, inviting visitors to explore and engage with ease.
The site’s architecture was crafted for simplicity and purpose, while Vika’s cover video became its welcoming heartbeat.
The site’s architecture was crafted for simplicity and purpose, while Vika’s cover video became its welcoming heartbeat.
The service filter helps visitors intuitively find their path, whether addressing emotional or somatic needs.
somatic problems
emotional problems
Custom icons add a polished and approachable touch, visually highlighting Vika’s areas of expertise.
how we proceeded
interactive and intuitive
Lack or loss of life satisfaction
Problems finding the right match
Training problems
Self-esteem issues
Life crises
navigating language and law
With AI as a supportive guide, we tackled regional nuances and legal complexities. From refining SEO to crafting compliant content like the Impressum and AGB, every detail was fine-tuned to inspire trust and accessibility.
Ready to explore new horizons — let's talk about it
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