online presence for Newton Arena Sports Club by blending brand strategy, user experience, and visual storytelling
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is a state-of-the-art sports club that redefines premium fitness through personalized service, cutting-edge facilities, and a seamless member experience.
We focused on crafting a website that reflects elegance, comfort, and community.
details:
Brand Strategy
research, creative sessions, moodboard, AI-generated concepts
Identity
colors, typography, logo refinement
Club Website
UX/UI design, mobile-first approach
Photo/video Production
photo sessions, media assets, promotional materials
art direction: Alisa kapustova
UX/UI design: alina eri
photo/video: Tanya shpak
is a state-of-the-art sports club that redefines premium fitness through personalized service, cutting-edge facilities, and a seamless member experience.
extensive research and creative workshops to define the core brand strategy, including moodboards and multiple branding concepts using AI
the process
results
Newton Arena’s identity draws from eclectic of future and traditions. From natural, timeless materials like leather, wood, and coral to chrome.
Seamless navigation
520м2
Teraflex TABLE TENNIS floor covering
Table tennis
150м2
JUNKERS PORTABLE floor covering
Squash
720м2
Teraflex Evolution floor covering
Multifunctional
720м2
Bolflex Evolution floor covering
Big tennis
Style recomendations
Unique fitness program techniques
Gift certificate
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team of strong coaches
An integrated approach
to the UX
From seamless navigation to intuitive booking features, the website design prioritizes user experience across all devices.
Ready to explore new horizons — let's talk about it
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