logo and Identity for a closed intellectual community of researchers exploring human consciousness within social and cultural contexts.
Bridging Mysticism and Technology:
The m22 Visual Identity
The m22 Visual Identity
research
Objective: to develop a minimalist yet compelling brand identity that appeals to an intellectually driven, niche audience while reflecting the intricate themes of the project.
The project exemplified how abstract concepts could be distilled into a visual identity that inspires curiosity and intellectual engagement.
The project exemplified how abstract concepts could be distilled into a visual identity that inspires curiosity and intellectual engagement.
research, creative sessions, moodboard, AI-generated concepts
Identity
colors, typography, logo
User Feedback
iterative design process, incorporating feedback from researchers or audience members to refine the visuals.
animation
After gathering user feedback, I introduced animations to reflect the dynamic and evolving nature of thought.
The core visual concept stemmed from the interplay between the mysteries of consciousness and the structured processes of intellectual inquiry.
the process
Black was chosen as the foundational color, symbolizing the unknown depths of the mind. Thin geometric lines added a sense of precision and order, representing the intellectual framework and hinting at acoustic waves.
Translating abstract, philosophical ideas into accessible yet layered visuals.
Balancing the exclusivity of a closed intellectual community with the inclusivity needed for growth.
Incorporating both static and dynamic design elements to engage users effectively.
Balancing the exclusivity of a closed intellectual community with the inclusivity needed for growth.
Incorporating both static and dynamic design elements to engage users effectively.
Key Challenges:
The identity successfully fostered a cohesive and engaging presence, helping m22 establish itself as a niche community.
engagement:
Ready to explore new horizons — let's talk about it
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