task: naming & style for young fashion startup
a women's clothing brand driven by the core values of simplicity, elegance, and effortless grace.
Through extensive research and a quest for form, we found inspiration in the graceful feminine lines of patterns used in tailoring. From this, I crafted a distinctive emblem, a symbol of commitment
Through extensive research and a quest for form, we found inspiration in the graceful feminine lines of patterns used in tailoring. From this, I crafted a distinctive emblem, a symbol of commitment
especially for you
basic logo
protected area and proprotions are based on module a – the radius of the graphic element
color style
basic
turquose #89bdc9 c m y k: 46 12 18 0
light turquose #9cced6 c m y k: 38 5 14 0
gray #808080 c m y k: 0 0 0 50
ivory #edede1 c m y k: 6 4 11 0
matte gold #e8b860 c m y k: 9 28 73 0
supplementary / for highlightings, titles and so on
implies a special consideration and care for the customer, suggesting that the clothing is crafted with their needs and preferences in mind.
for You
e
s
p
e
c
i
a
l
Cormorant Unicase / basic
Calibri / supplementary
fonts
business card and label
dense matte paper and transparent plastic
print with patinum gold
and embossing logo
dense matte paper and transparent plastic
print with patinum gold
and embossing logo
identity
special instagram
guideline for account
+ branded stickerpack
especially for you
